7 Crazy Ways How Ugandans Respond To Online Ads
Running diverse online ad campaigns in Uganda is nothing short of an adventure. From real estate to travel, health to e-commerce, the responses from Ugandan audiences leave me wondering, how do Ugandans online think? Each click, comment, or query is like a puzzle piece.
Let’s take a closer look at how Ugandans interact with online ads.
The Clueless Inquisitors: “How much?”
At the top of our list is the perennial question: “How much?” It’s a head-scratcher when an ad
prominently displays the price in both the caption and the graphic, yet someone confidently
types this question. Do these people suffer from number-phobia? And let’s not forget the repeat
offenders who ask the same question even after you’ve provided an answer to numerous people
in the comment section.
Pro Tip: Internet Never Forgets. Customer is “King”. answer this question politely, even if it
seems frustrating.
The vague “I am interested” people
“I am interested.” It’s the equivalent of saying, “I exist.” But what are we supposed to do with this
cryptic declaration of interest? This response often leaves us hanging, with no clear action to
follow.
Pro Tip: Gently nudge them towards making a decision or asking specific questions to gauge
their true interest because you need the sale to come through.
The Screenshot Squad
Some individuals go the extra mile and take a screenshot of your ad and then slide into your
WhatsApp DMs with questions like, “How much?” or “Can you show me the pictures?” It’s like
ordering a pizza online and then calling the restaurant to ask for the menu. At this point in time
you are close to releasing the “customer is king mantra” but then you remember the prevailing
economic situation.
Pro Tip: While their approach may seem puzzling, keep your customer service game strong.
Some of them end up converting.
The Violence Masters
These people don’t care about your ad’s content; they just want to stir the digital pot. They were
born angry, that’s why any chance they get, they’ll ignite online battles with others, turning your
comment section into world war 3 instantly.
.
Pro Tip: Avoid getting caught in digital skirmishes with these kinds of people, it never ends well.
Instead, choose peace and quietly hide their comments.
The Comment Hijackers, Cupids, Job Seekers, and crew!
Comment hijackers are real sneaky, always there to seize the spotlight within your ad’s
comments section. They will use your ad as a stage to search for a lover, sponsor, job
opportunity or advertise their own offerings. Ask around, these people are shameless especially
the ones that advertise the same product or service you are advertising.
Pro Tip: Quietly conceal their comments; they can continue their self-promotion in private, while
your ad takes center stage.
The Straight-Shooters
Amidst the chaos, these are the gems you need. They don’t usually comment. They silently
save or WhatsApp you, getting straight to business without drama. They’re like secret agents in
the world of online advertising, here to get things done.
Pro Tip: Treat them like royalty, in fact like VIP pro max; they’re the ones who cut through the
noise and bring you Return On Investment.
The laggards
And lastly pun intended, the ones who comment on year-old ads asking for details. This
especially happens on product ads.But Ugandans why? Just know that some products have a
time cap, and we can’t travel back in time for you.
Pro Tip: Gently suggest checking out the latest ads for up-to-date info, all while keeping a polite
tone. Frustration will not be the death of you.
So, there you have it – the thrilling and sometimes perplexing world of Ugandan online ad
responses.
